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Interface Between People and Technology

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Mobile apps are celebrating their heyday as a crowd favorite and innovation driver in the spotlight of digitalization. The routine and now purely practical processing of mobile devices and their applications presents new challenges for many developers and publishers, but at the same time offers opportunities for everyone involved.

Developers are accustomed to working with restrictions. The budget, time, capacity-all of these resources are usually not abundant and need to be calculated by the project manager accordingly. Anyone who develops software for mobile devices needs to find creative solutions within a much narrower framework. Aspects such as input options, screen size, and poor mobile phone connectivity are just a few of the hurdles to consider when implementing mobile applications. It shaped the industry and its products. For example, the resulting data load of many apps is increasingly optimized for limited bandwidth – Cydia jailbreak. Therefore, further development of mobile applications is becoming more and more detailed.

 

Say goodbye to the need for innovation?

Holger Meyer, Managing Director of the Appsolute Agency, believes that the disruptive potential of the industry remains enormous. But in his opinion, mobile applications are playing a new role and will form an interface between people and the required future technologies such as machine learning and augmented reality (AR). Therefore, developers have the task of making these resources accessible. The main thing is to find what actually adds value to the customer and the role that the app or mobile phone’s functions (camera, location, push notifications, etc.) can play. The potential for mobile apps to change consumer behavior, break existing business models and create new ones is endless.

 

Unequal Market Conditions

When talking about the road to apps for users, ignoring one very important factor, no matter how indisputable today’s general duopoly on app sales may seem. Must not be. If you want to make your application more popular, you can’t ignore Google and Apple. For Holger Meyer, the related issues depend on your point of view. From the publisher’s point of view, the situation is difficult because the software cannot be sold on its own channel. “Ultimately, you’ll have to rely on the Google Play Store and Apple’s App Store, both of which have high fee costs,” he says. He said. In addition, you have to follow the rules of the two companies, which is sometimes not without abdominal pain.

On the other hand, the potential of mobile applications seems to be moving within a well-defined framework, as is the market situation. As a platform for new business ideas and as a link to innovative future technologies, the media offers even greater potential. Both developers and users will benefit from this. New monetization channels allow publishers to invest more in the quality of their products. In the best scenario, users will also benefit from it.

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